SLAVA IVANOV
Lifestyle Architect
Strategic Narratives for Places & Living
I shape how people live — through cities, systems, and stories.
My work bridges urban development, cultural strategy, and marketing of place.

Over the past 15 years, I’ve led projects in Russia, Denmark and beyond — from resilient city masterplans to frameworks for community-driven development.
I work with governments, institutions, and developers to build places that aren’t just functional — but desirable, livable, and meaningful.
Selected projects
My portfolio encompasses a diverse range of projects, concepts, designs, publications, and more. It showcases the breadth of my expertise and demonstrates my ability to deliver impactful outcomes across various domains.
Master plan for a new resilent city on Sakhalin
Strategic development
Guidelines for community-based development in protected areas
Concept for the development of hydrogen
economy in Russia
Rural art-park master plan
Central park concept
Comprehensive urban analytics for decision making
Product concept of a residential complex with commercial premises
How I Work
I help shape the emotional and strategic core of places.
My strength is translating complexity into clarity — aligning institutions, ideas, and intentions. Whether designing a national strategy, reimagining a rural park, or guiding a district’s future identity, I build frameworks people can believe in.
How I add value
I work across complexity — aligning diverse stakeholders, crafting strategic clarity, and shaping the emotional and functional DNA of places.
I assemble tailored teams for each challenge and lead them through high-velocity environments. My strength lies in translating ambiguity into action: turning territorial visions into grounded frameworks and executable narratives.
Experience
I’ve spent 12+ years designing futures — for cities, institutions, and governments.
My work has spanned from cultural strategy in Denmark to national planning in Russia. I’ve collaborated with Realdania, Fredericia Municipality, Strategy Partners and the Agency for Strategic Initiatives — always at the intersection of ambition, structure, and place.
Education
I hold two Master’s degrees in Strategic Management and Urban Planning — and completed a year-long Harvard program focused on project leadership and systems thinking.
But education is ongoing. My real learning happens in the tension between policy, people, and place — in the field, in dialogue, and in the messy middle of projects that matter.
Urban development
I approach urbanism not as zoning, but as choreography — of life, culture, infrastructure, and time. My work spans from park systems and housing formats to territorial narratives and district identities. I build frameworks that make places both livable and legible.
Strategy
Strategy, to me, is about framing what matters — clarifying the why before rushing into the what.
I help organizations navigate complexity, define direction, and make decisions that align vision with structure. I work with what is — and design what could be.
Resilience
Resilience isn’t a buzzword — it’s a mindset.
I integrate it not as a checklist, but as a design principle. From institutional governance to site-specific planning, I build adaptive capacity into every layer: physical, social, and symbolic.
What collaborators say
Get in touch
I'm always looking forward to new opportunities, collaborations and interesting projects, so contact me if you got any.
+7 916 122 88 23
ivanov.eco@gmail.com
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